Connecting the Future of WOORI
A cultural ecosystem co-created by fans and creators
A new ecosystem that connects and expands creative communities
A participatory platform built by creators, fans, and brands Production, support, and rewards flow in one ecosystem Fostering emotional bonds and cultural exchange with global fandom Realizing both sustainability and global engagement across industries
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On-Chain Transparency
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Fan-Driven Ecosystem
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Brand Integrated
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Real-World Utility
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A Web3 Platform Connecting Culture, Technology, and Fandom
A collaborative WOORI Ecosystem shaped by reators, fans, and brands. Content creation, fan sponsorship, and brand collaboration operate organically on single platform
Fan-Powered Content Creation
Fans directly contribute to content planning and production through donations, voting, and active participation.
Integrated Brand Placement
fashion, beauty, and tech products are naturally embedded within content storylines to enhance brand engagement.
Real-World Rewards for Fan Engagement
Fan participation leads to tangible benefits such as concert tickets, exclusive merchandise, and offline event access.
Discover
The Woori Project is planned and operated under the leadership of a director with extensive experience in content production.
The Driving Force Behind Creative Momentum
A Hidden Architect of the Industry’s Rise Since 2003, the director has contributed to numerous films, dramas, and musicals, demonstrating production excellence through hands-on field experience.
Production Leadership With Proven Track Record
Proven Leadership in Major Productions He served as producer and executive on large-scale projects like "IRIS" and "Athena", overseeing both creative quality and risk management.
Cross-Media Collaboration Expertise
A Maestro of Cross-Format Collaboration With experience across dramas, films, and stage performances, he has led practical collaborations between content, brands, and platforms.
Upcoming Project
We are preparing our next project.
More details will be shared through official announcements.
TOKEN ECONOMY
Empowering WOORI Through Tokenized Participation
Woori’s token economy allows fans, creators, and brands to participate in a transparent and rewarding ecosystem. Through the use of utility tokens, participants can support content creation, earn exclusive rewards, and help shape the direction of projects, all securely recorded on the blockchain.
Team : 10%
Marketing : 20%
Ecosystem & Partnerships : 40%
Community Rewards : 15%
Reserve : 15%
Team
JIN DONG BACK
CEO
• K-drama, K-movie, K-musical producer
• Cultural content planning expert
• Woori Project's original planner
Amanda Park
CMO
• APAC Marketing, NFTSTAR Fan Pass - Son HeungMin
• Marketing, NFTGo
• Managed community & marketing for 10+ global blockchain projects
Andrew Ham
CSO
• Business Department, HDAC Technology
• Business Department, NHN Payco
Noah Koh
Designer
• IP designer for Mnet TV programs
• Ad agency designer
• Blockchain Project Branding & 3D Design
Ethan Lee
Designer
• 10+ years in visual, brand, and digital design
- Design across enterprise, public, and blockchain sectors
- Expert in marketing visuals & promotional content
Have a question? Check out our FAQ
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How is the Woori Project different from existing content platforms?
expand_moreWoori is not just a content consumption platform, it’s a participatory ecosystem where fans and creators collaborate. Fans contribute directly to content creation through donations, voting, and engagement, and in return, they receive rewards and real-world benefits. Brands are seamlessly integrated into the content, creating new marketing value, and the entire system operates transparently on the blockchain.
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What can fans do with the Woori token?
expand_moreFans can use utility tokens to support content creation and participate in artist-related events. Tokens can also be used to purchase merchandise, access exclusive content, and level up within the platform. All fan activities are recorded and translated into various rewards.
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How do brands participate in the Woori ecosystem?
expand_moreBrands are integrated into content through organic product placement (PPL), offering branded experiences aligned with storylines and emotional context. This allows consumers to encounter brands as part of the content rather than as ads, while brands benefit from global exposure through fan communities.
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What is Woori’s revenue model?
expand_moreRevenue is generated through fan donations, brand sponsorships, and transaction fees from token usage. These funds are reinvested into creator rewards, platform operations, and new content production — building a sustainable and self-reinforcing ecosystem.
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How is the value of the Woori token maintained and protected?
expand_moreWoori ensures real-world utility for its token, enabling fans and brands to use it meaningfully within the platform. As participation increases, so does demand. Blockchain-based systems are used to ensure transparency and trust in all transactions.
Envision Tomorrow’s Culture with Woori
Download the white paper now and discover the new Hallyu ecosystem co-created by fans, creators, and brands.